Japanese vodka11/7/2023 Created from Japanese ingredients by the master artisans at the House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. The portfolio includes two single malt whiskies: Yamazaki-Japan’s number one single malt, multi-layered and profound, and Hakushu-verdant, fresh, and delicately smoky and two blends: the noble blend, Hibiki-Japan’s most highly awarded blended whisky and Suntory Whisky Toki. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). ![]() As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. Founder Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu distillery. ![]() Since 1923, Suntory has been renowned as the pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. It will range from INR 3,950 to INR 6,140. The launch of Haku® Vodka represents another bold step in Beam Suntory’s ambitious journey to expand its premium portfolio in India, marked by several new brand launches across the country in recent years, and is set to make its mark across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh and Telangana. With a steadfast commitment to premiumization, the introduction of Haku® Vodka represents a noteworthy inclusion to the already distinguished portfolio. The design of Haku® Vodka expertly balances the traditional Japanese aesthetic with a modern sensibility, resulting in a minimalist and artisanal product that truly celebrates the artistry of Japanese craft. Haku, meaning ‘white and brilliant’ in Japanese, pays tribute to the main ingredient “Hakumai,” a pure, white Japanese rice serving as the quintessential symbol of Japan that is meticulously milled and polished, and the craft of mastering a “junpaku,” a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal that adds a sophisticated sweetness and complexity to the vodka’s natural flavor. He further added, “Haku® Vodka embodies the House of Suntory’s unwavering commitment to crafting spirits of unrivaled quality and attention to detail, which is the essence of our guiding principle, Monozukuri. This exceptional offering is poised to cater to the evolving tastes of Indian consumers, delivering a truly premium experience setting an unprecedented benchmark in the vodka category.” ![]() Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku® Vodka,” said Neeraj Kumar, Managing Director, Beam Suntory India. “Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. ![]() The premium spirit embodies Suntory founder Shinjiro Torii’s philosophy of Monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality. Created from Japanese ingredients by master artisans, Haku® Vodka represents the nature and spirit of Japan. After the successful launch of The House of Suntory portfolio in December 2019, Beam Suntory has introduced Japanese craft vodka to India.īeam Suntory, the world leader in premium spirits, announced the launch of Haku® Vodka, the newest release from the iconic House of Suntory, the Founding House of Japanese Whiskey, in India.
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